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I believe no force is strong enough to divert me from my purpose. And I have a clear purpose - to be happy and spread cheer around me!

Wednesday, April 28, 2010

Retracing memories

#1 Its good to revisit articles to understand readers better

Another day of silence. Silence in my job search. I decided to take a journey backwards and recall what I had done so far. To my pleasant surprise, I landed on some interesting comments my articles got. Sab kuch dhiktha hai! The last piece I wrote when I was there. If I recall right, I got the idea of writing about transparent technology long before I actually wrote it. Many times that's what happens when you are a reporter with restrictions. Not any story qualifies for an article without all or at least a decent amount of inputs about the subject. The challenge however is how you bring together all you know about the subject, while not getting across as a white paper (read boring) on the subject. And for another, at the end of it all, or after a couple of revisits to the article, you realise that you had not really covered all angles to the subject.

#2 Revisiting articles can be motivating sometimes

Full HD vs. HD Ready Isn't that a subject discussed everywhere? Why would my editor want me to write this, when there are so many other subjects, especially in an issue that talks about the future of HD viewing, including a sneak peak into 3D viewing? If I had thought this way when I wrote the piece, I would have never known what good research I was capable of. Reading the article after a long time, I am quite amazed how a simple topic, though being spoken about a lot, is still interesting to read all over again, especially when weaved with a lot of new inputs.

#3 It's quite rare an uninteresting phone gets an interesting review

Swap to the new, honey What a catchy headline that was. Read further and you'll land on a simple gadget being reviewed interestingly, and even hyped to a level where the onlooker might want to wonder if its worth giving a second look. That was another challenge I was put across, where I was in a position to review gadgets - both interesting and otherwise - and also make them interesting features to read. A simple gadget many times don't qualify for a lot of talk, but the little it be spoken about, you might as well have everything catchy said about it.

#4 Headlines need to be catchy - they don't have to talk about the subject itself

Expecto Patronum I'm pretty sure Harry Potter fans would relate to the headline first. But what happens when you start writing about a topic as interesting or even more interesting as Harry Potter. What if it was a charm - in the gadget world - similar to the Patronus Charm in HP? NFC was yet another subject I always wanted to write about and finally got my pen in action. When you sometimes review your article - a moment as this - you realise that you actually wrote a lead to justify your headline!

#5 Its about chasing a trend than actually piling up similar gadgets

Wire-free, yet powerful Often times, it is a Chicken and Egg story. You tend to write a trend piece as you notice a lot of players working around similar technologies. There are seldom sometimes you hunt for similar such gadgets to create a trend out of it. But the challenge still exists as the reader should be put in a position where he doesn't realise what exactly was in the mind of the person who wrote the piece!

#6 Its a great feeling to do it before NYT!

Yes, my article on NFC (Near Field Communication) seems to have spoken about cashless transactions before NYT did. That's the best deal about writing future tech. That was one thing I loved doing. Finding out trends even before it can happen. The sense of satisfaction is amazing. It almost feels like you've actually invented it yourself. But the thing about writing future tech is that it can't be something too futuristic, isn't it? People are after all interested only in the near future!

Blast from the past...



Two years back, April 16, 2008.

That was when we started Smartbuy; its mix of subjects was chosen to endow the magazine with uniqueness. Though I was initially busy getting the gadget pages of the magazine ready, I was also involved in designing the pages and making them print-ready. It was quite something to be responsible to edit, rewrite copy and ensure the magazine runs to schedule, apart from contributing my own stories.

Even though I was primarily responsible for Smartbuy, I liberally contributed feature articles and news stories to other supplements of the financial daily such as eWorld, BrandLine and Life. Keenly observing and reporting technology trends, I was sought after in the financial daily. While being responsible for the technology section, I have also significantly contributed to the lifestyle section, in terms of Fashion and collectibles.

As a gadget reviewer at Smartbuy, I developed strong organizational skills while coordinating equipment loans for reviews. With an ability to establish good relationships with a large number of PR contacts within the industry, I ensured that we have access to the latest review kit, interviews and exclusives.

Stay tuned...

Thursday, April 22, 2010

How it all started

I was thinking about it for a long while and decided to take the stride as I didn’t want to rot anymore. I decided to push myself out of my cocoon and there came out the freelancer in me.

Simply put, I’d call myself that blind girl who’s learning to see, presented with random patterns – yes, of the publishing business in the UK.

I often introduce myself as Janani Krishnaswamy, previously employed with The Hindu Business Line, a reputed business daily from India. As an editorial team member of Smartbuy, Business Line’s lifestyle magazine, that covered high-end luxury (Automobiles, fashion etc) and technology, I was primarily responsible for developing content for the 'Gadgets & Gizmo' section of the magazine, while also actively involved in subbing copy for the other sections of Smartbuy. I was also involved in designing the pages and making them print-ready.

Even though I was primarily responsible for Smartbuy, I liberally contributed feature articles and news stories to other supplements of the financial daily such as eWorld, BrandLine and Life. As a gadget reviewer at Smartbuy, I also developed strong organizational skills while coordinating equipment loans for reviews. But why haven’t I put all that to use?

My career took a different turn after marriage, with the change in geography. After spending two full months hunting for jobs, I have decided to be my own master!